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Google must stem 'brand damage' concerns as major companies pull ads
Marks and Spencer has followed several other high-profile brands, including Tesco and HSBC, pulling its advertising from Google. It follows concerns about placement of ads next to inappropriate content on YouTube. But is this a serious threat to companies like Google? Ian Whittaker, media analyst at Liberum, spoke to Share Radio's Ed Bowsher.
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By Share Radio AfternoonMarks and Spencer has followed several other high-profile brands, including Tesco and HSBC, pulling its advertising from Google. It follows concerns about placement of ads next to inappropriate content on YouTube. But is this a serious threat to companies like Google? Ian Whittaker, media analyst at Liberum, spoke to Share Radio's Ed Bowsher.