Sherry Bonelli of Early Bird Digital Marketing (https://earlybirddigitalmarketing.com) has a ton of experience running eCommerce and Local SEO strategy. She shares her perspective on how to make the most of the latest Local SEO features available in Google My Business listings. What I love about Sherry's perspective are the matter-of-fact, practical guidance she provides. Later in the interview, listen for when Sherry talks about how to organize multiple listings and the importance of having centralized documentation of your listing details. Those are the insights you get when speaking with someone with 20+ years of experience in digital marketing. During the conversation, we often refer to the Guidelines for Representing Your Business on Google. The link to that article is here: https://support.google.com/business/answer/3038177?hl=en