In this episode of The Ecom Show, Karthik Prasad shares his journey from journalism to the creative world and explains why Google My Business (GMB) and content strategy are important for improving online visibility.

He emphasizes how GMB can be a game-changer for local businesses. From getting started with GMB for free to using it as a powerful marketing tool, Karthik covers it all. He also explains how to improve GMB rankings, make the most out of Google reviews, and why businesses should care about their online presence.

The discussion then shifts to content strategy. Karthik explains what makes a good content strategy and how businesses can create content that Google loves. He explains the concepts of YMYL (Your Money or Your Life) and the EAT (Expertise, Authoritativeness, Trustworthiness) framework, and why these matter for creating high-quality content.

To wrap up, Karthik shares insights on using AI tools for content creation, fact-checking content, and how a well-structured content strategy can do wonders for a business's reputation and visibility.