The key to increasing foot traffic during the holiday season, however, begins online. While 76% of holiday shoppers prefer going to a physical store for their gift shopping, 97% of consumers report having turned to the web for more information before visiting a store.

That’s why this holiday season is a great time to make sure your Google My Business (GMB) listing accurate and up-to-date. Not to mention, while it’s certainly vital to get your Google listing ready for the holiday rush, you’ll reap the rewards of an appealing and well-maintained GMB listing all year round.