Google and Marriott have joined forces to offer co-sharing services through the Marriott Bonvoy program. At the Google Next 2024 conference, the focus was on AI, particularly generative AI and the Gemini brand series. The conference showcased advanced features like AI ops and ML ops, but concerns were raised about the cost and lack of guidance for implementing AI technologies. The emphasis was on improving communication between business users and technologists. Other announcements included new infrastructure options, database AI features, and security controls. Data governance and AI governance were highlighted as crucial in the industry, with vendors offering data catalogs and semantic layers to improve data quality and accessibility.