Muhammad Yunus, a Nobel Peace Prize laureate, proposes the concept of social business to address societal issues by creating businesses that prioritize social impact over profit. He distinguishes social business from traditional profit-making businesses and philanthropy. Social businesses are non-profit, non-dividend companies that reinvest their earnings back into the business to expand their reach and impact. Yunus argues that social businesses offer a sustainable and impactful way to address social problems compared to traditional philanthropy, which is a one-time act of giving.

He uses Grameen Danone, a yogurt company that provides fortified yogurt to malnourished children in Bangladesh, and Grameen Veolia, a water company that provides clean drinking water to villages in Bangladesh, as examples of successful social businesses. He believes that social enterprise can inspire a new generation of entrepreneurs to focus on creating positive change in the world.

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