Highlights From The Episode:

• In this episode, Mike and Sophie discussed the evolving landscape of Google Notes, emphasizing its potential as a viable platform for content discovery and expressing Mike's interest in finding high-volume note sites for further exploration.
• They introduced AlgoMatic, our backlink analysis tool in testing, set to revolutionize SEO by simplifying the reverse engineering of competitors' linking strategies.
• They highlighted Google's shift to longer search snippets, urging marketers to adapt for increased visibility in search results.

SEO Discussion with Sophie:

0:00 Introduction

0:44 Annual SEO Testing Report

01:21 Launch of testing library

05:20 Data integration & campaign analytics dashboard

10:50 Q1 webby on February 26th

13:50 User-generated content with Google Notes

16:00 Content types in Google Notes

20:23 Google Notes test update

22:19 Longer SERP snippets being tested

24:32 Social links in GBP listings

26:25 SERP volatility over New Year’s Eve

34:52 Robust backlink analysis tool coming soon

42:49 Conclusion

Recent SEO News:

• Google Notes Feature Sending Emails With Statistics
• Google Tests Longer Search Result Snippets Again
• Google New Year's Eve Search Algorithm Update
• Google Reiterates: We Have Changes Coming To Deal With Search Spam
• Google Local Ranking Algorithm Update On January 4th (Unconfirmed)