In this episode of The Growth Hack Franchise Marketing Unleashed, host Marcus Slater and co-host Mckenzie dive into one of the biggest debates in franchise marketing:

Should you spend more on Google search ads or social media ads like Facebook and Instagram?

If you’ve ever wondered which platform gives the best ROI, how to structure your ad budget, or whether you need both—this episode is for you.

What you’ll learn in this episode:

• The core difference between intent-driven Google Ads and demand-creating social media ads
•  Which platform converts better—and why it depends on your market and strategy
•  Why retargeting is the missing piece in most campaigns
•  Budget breakdowns: when to use Google, when to lean into social
•  How to use Google to capture leads—and social to bring them back
•  Why your best-performing ads might not even be about selling
•  The future of search with AI and how it could disrupt Google ad strategies

Whether you’re just launching your franchise or optimizing for scale, this episode gives you the roadmap to smarter ad spend.

Pro tip: The best marketing strategy isn’t Google or social—it’s both, working together.

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