Google have launched their latest algorithm update in Panda 4.1, this is the 27th Panda update in the series. Once again, this update focuses on negatively targeting duplicate content, and promoting, unique engaging information. Although only incremental changes, it is excepted to affect 3-5% of all search queries. 

 

We examine how Google has once again, set brands the challenge of reshaping their business model, over on the blog.

 

Facebook is launching a new method for controlling their advertising strategies. Bought last February for $100 million, Atlas, can track users on mobile and tablet as well as on their desktop computer – a bridge that cookies could not previously cross. 

 

By combining user behaviour with the personal info you’ve already supplied to Facebook, soon none of us will be safe from what Atlas chief Erik Johnson calls "people-based marketing". 

 

We explore what this new platform means for advertisers in our blog.

 

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