Tatiana Schafer, Strategic Partnerships Manager for Google, and Vanessa Villa, LSA Manager for Scorpion, discuss how Google Partners and home services businesses can work together to achieve results. 

How Google Partners Can Help Your Business

Knowledge is power, especially when it comes to understanding how your marketing is helping or hindering your home services business. And while there are lots of tools available online for learning the how and why behind the numbers, time is a precious commodity. Working with a Google Partner can help you maximize your time and most importantly, your marketing.

Google Partners are leading companies recognized for having advanced Google Ad skills and the expertise to optimize campaigns. 

“It’s great to have a partnership that helps us ensure that everyone is working together diligently and helping businesses grow with those trends and changes.” - Vanessa 

New Requirements Help You Choose the Right Partners

Tatiana explains that new requirements for Google Partners are being put in place to help small businesses choose the ideal partner for their unique needs. 

Come February 2022, Google will be selecting the top 3% of partners to receive the new Premier Partner badge. There will be a constant evaluation moving forward to ensure the partners are meeting these set expectations.

“One thing about Google, and technology overall, is that change is the only constant we have.” - Tatiana

Build Trust With Local Services Ads

Working with a Google Partner can help your business build trust online through Local Services Ads (LSAs).

Tatiana summarizes how search has evolved from organic search to paid search, and how LSAs fit into today’s marketing landscape.

“LSAs make it easy for you as a local provider to connect with people who search on Google for the services that you offer. It is a lead generation-based product charged on cost per lead (CPL for short). You can advertise your services, get leads in the area that you choose, all while tracking performance and staying in control.” - Tatiana

It’s important to consider that LSAs are not a replacement for your Google Ads, but rather a complimentary product that works synergistically with your pay-per-click (PPC) strategy. Working with a Google Partner to understand these nuances can be key for helping your business secure the right leads. 

LSAs and home services businesses are a match made in heaven. LSAs attract local leads, show up above regular Google search results, and only require you to pay for the results you get (since pricing is cost per lead).

To optimize your LSA performance, Tatiana recommends focusing on these factors:

1. Your verification status and whether you obtained a Google badge of trust.
2. Your review score and the reviews that you currently have.
3. Your responsiveness to customer inquiries online.
4. Your business hours and information.

For more information on LSAs, listen to Part 2.