In this episode, I go on a rant about Google's decision to retire the Rel=Next & Prev tags, which they announced on Twitter. Google went and did it - they forced me to quote Spider Man! Argh! 

In this episode:

• The Twitter thread that exposed Google's pagination pivot
• Why the sudden removal of rel next/prev was irresponsible
• How this affects large sites, eCommerce pagination, and indexing equity
• Google's confusing advice to "use a view-all page" 🤯
• What SEOs should learn: always test, never assume
• How to communicate these rapid shifts to clients and stakeholders

💥 Whether you're deep in technical SEO or just learning the ropes, this episode delivers a real-time look at how fast the landscape changes—and why you can’t afford to blindly follow documentation.

More coverage of the story on Search Engine Rountable, Search Engine Land, and Search Engine Journal.

Sponsored by Moving Traffic Media

Follow the Page 2 Podcast

• Page 2 Podcast on Youtube
• Page 2 Podcast on Linkedin
• Page 2 Podcast on Facebook

Follow Jon Clark

• Jon Clark on Bluesky
• Jon Clark on Linkedin