Google Recommended Keywords in a Service-to-Keyword Ad Group Strategy

This is a portion of Paid Search Podcast episode 358 titled "Answers to Your Google Ads Questions." In this clip, Chris answers a couple of questions regarding service-to-keyword ad groups -

When deploying a service-to-keyword ad group strategy, what should be done with Google-recommended keywords that overlap the ad groups? 

 Should I start applying all Google-recommended keywords and later pause any underperforming or duplicated ones? Send us your questions here - https://paidsearchpodcast.com/contact-us/ Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast