Hello everyone, and welcome back to the Cognixia podcast. With the Search Generative Experience, Google is bringing the power of Generative AI to its search platform to offer its users new ways of finding, visualizing, and creating content.
In a recent blog post, Google said, “Search has long been a place where you can find information to help with life’s questions – whether they are big or small. With advances in AI, we have continued to develop simpler and smarter ways to help you uncover useful insights & make sense of information. As we continue to experiment with bringing Generative AI capabilities into Search, we are testing new ways to get more done as you are searching – like creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.”
So, what is the Search Generative Experience? On this, Google elaborates, “There are times when you might be looking for a specific image, but you can’t find exactly what you have in mind. Or maybe you have an idea that you need help visualizing. So beginning today, we are introducing the ability to create images with our Generative AI-powered Search Experience or SGE.”
Simply put, Search Generative Experience or SGE enables Google users to generate AI images and text by entering a prompt into the Google Search bar. This is like how the popular Generative AI-powered text-to-image tools like Midjourney and DALL-E 2 function. This capability also rivals Microsoft’s Bing Chat powered by GPT-4.
Users can opt-in for the SGE after which they will see an option to create the AI-generated images directly when using Google Images. The model, however, is currently in its trial phase. The function is currently only rolled out in the United States for users aged 18 and above.