Looking to master Google Search Ads in 2025? In this comprehensive tutorial, I’ll walk you through everything you need to know to set up and optimize your first Google Search Ads campaign. Whether you're just starting out or looking to improve your skills, this guide will help you create ads that drive traffic, generate leads, and boost conversions.

In This Video, You’ll Learn:

How to set up a Google Search Ads campaign from scratch
• Choosing the right campaign goals (sales, leads, or website visits)
• Setting up conversion tracking and enhanced conversions
• Bidding strategies like Maximize Clicks and Target CPA
• Understanding keyword match types (broad match, exact match, phrase match)
• Optimizing ad copy to increase clicks and conversions
• Audience targeting tips using observation mode
• Budgeting strategies to get the most out of your ad spend
• By the end of this tutorial, you'll have the knowledge and confidence to launch successful Google Search Ads campaigns that deliver real results for your business.

Timestamps:
00:00 - Introduction to Google Search Ads
00:12 - Starting a Google Search Campaign
00:43 - Choosing Campaign Goals (Sales vs. Leads vs. No Goal)
01:24 - Setting Up Conversion Tracking
02:39 - Bidding Strategies Explained (Maximize Clicks, Target CPA)
03:52 - Keyword Match Types & Broad Match Tips
05:40 - Audience Targeting & Observation Settings
06:27 - Writing Effective Ad Copy with ChatGPT
07:55 - Adding Sitelinks and Callouts to Your Ads
09:30 - Setting Your Daily Budget
10:45 - Reviewing Campaign Settings & Publishing Your Ad

Why Watch?
This video is perfect for anyone looking to get started with Google Search Ads in 2025. Whether you're a small business owner, marketer, or entrepreneur, you'll learn practical strategies that work in today's competitive digital landscape. Plus, I share some insider tips on how to avoid common pitfalls when setting up your campaigns. 

🔔 Don’t forget to subscribe for more tutorials on digital marketing and online advertising! If this video helped you out, give it a thumbs up and share it with others who might benefit from it. 💬 Got questions? Drop them in the comments below—I’m happy to help!

This is Part 2 in the Basics for Google Search Ads. Part 1 is Keyword Research and you can check that out here! 
https://youtu.be/ZqmOyu5wll8?si=N9Mlqz_PeFOeXpqQ?sub_confirmation=1

Follow Artur on LinkedIn for Daily Tips on Google Ads & Meta Ads or to work with him send over a message on LinkedIn: https://www.linkedin.com/in/arturmaclellan/

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