The rise of artificial intelligence in search engines is a game-changer for news publishers. Google's Search Generative Experience (SGE) is a clear indicator that AI's role in content dissemination is growing. While this presents challenges, it also opens up a realm of strategic possibilities. This blog post aims to expand on specific strategies that publishers can implement to mitigate the potential negative impacts on their traffic and to thrive in this new AI-driven environment. [source] Understanding Google's SGE AI-Powered Summaries: Google's SGE leverages AI to generate concise summaries for search queries, providing users with quick information without the need to...

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