Arts Management and Technology Laboratory

Google Tag Manager: Increasing Data Tracking


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In this episode, Grace Puckett, Technology and Innovative Content Manager, interviews Jess Bergson, a consultant with Capacity Interactive and Master of Arts Management alum (CMU), to discuss Google Tag Manager. Learn what it is, how to implement it, and how it can increase data collection for your arts organization.

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Arts Management and Technology LaboratoryBy Arts Management and Technology Lab

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