SEO From The Front Lines

Google Testing A New AI Overviews Link Treatment


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Google was testing a change to how it provides links in AI Overviews in the search results. I was in the test last week and captured some video of it in action. The new treatment provides an overlay of search results on top of the AI overview. You can tap a group of favicons to see all of the pages where the AI sourced the answer from. In addition, there were small link icons that would trigger a smaller overlay containing the page(s) where that part of the answer was sourced from. I saw this on mobile, but others saw the new link treatment on desktop as well. I also cover how Google could easily include ads in the SERP overlays.

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SEO From The Front LinesBy Glenn Gabe