Google plans to start the first origin trials by the end of this yearGlobal tech giant Google plans to phase out support for third-party cookies in Chrome.

Third-party cookies are placed by advertisers.

A website can use a number of different third-party cookies to collect user information.

However, concerns have often been raised on data privacy as cookies can help websites store user data such as language preference, currency among others.

“Some browsers have reacted to these concerns by blocking third-party cookies, but we believe this has unintended consequences that can negatively impact both users and the web ecosystem,” Google said. | To read full story, visit https://startuparound.com/read/1579075205.5918946/Google-To-Curtail-Third-Party-Cookies-To-Enhance-User-Privacy?ref=audio_experience