A reliable SEO company in India is quick to notice any changes or algorithmic shifts and they adapt well. However, many individuals are still confused about how universal search works, or maybe what is it, after all?

This blog will serve as a guide to explain to you what universal search is, what are its ranking factors, and how it truly works. Read till the end to gain valuable information about this topic. https://www.ezrankings.org/blog/google-universal-search-ranking-how-it-works/