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Google has been making headlines across multiple fronts in the past few days. The company rolled out its November 2025 system updates, bringing live video capability to emergency calls on Android phones, a move TechRepublic says could significantly improve crisis response and safety. These updates also include new parental controls for the Gemini app, enhanced developer tools for Maps integration, and improved SMS retriever backup across devices. The Play Store now lets users uninstall apps directly from listings and offers a clearer view of subscriptions and Play Points, while Android TV gains new account features for Backdrop and deeper SDK support.
On the advertising side, Google Ads has completed its global rollout of enhanced Performance Max asset reporting, giving advertisers granular insights into asset performance. Smart Bidding algorithms received a major refresh, now using 127 additional signals to handle seasonal volatility and micro-conversions. Consent Mode V2 is now enforced for European, UK, and Swiss advertisers, with non-compliant accounts facing conversion tracking limits. Google also tightened image quality standards for Shopping campaigns, disapproving millions of product images in the first 48 hours. The final deadline for Expanded Text Ads is set for November 30, after which any remaining ETAs will be paused.
Google announced a massive €5.5 billion investment in Germany through 2029, including a new data center in Dietzenbach, expansion of the Hanau campus, and office upgrades in Berlin, Frankfurt, and Munich. This investment will support local jobs, boost AI infrastructure, and advance clean energy initiatives, with Google projecting 85% carbon-free energy for its German operations by 2026. The company also launched new skilling and community programs in Hanau and Dietzenbach.
In security news, Google issued an urgent fix for two critical V8 flaws in Chrome, including an actively exploited zero-day vulnerability, urging all users to update immediately. Meanwhile, stricter email authentication enforcement began this month, with Google rejecting non-compliant bulk emails, a move Proofpoint highlights as a major shift for email deliverability.
Google’s Pixel Drop update introduced AI-powered photo remixing and new theme packs, while the Play Store now features upcoming sports events and community discussions for games. All these developments underscore Google’s push toward deeper AI integration, enhanced privacy, and broader ecosystem connectivity.
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