Is premiumisation still a smart strategy — or just another name for inflation?

In this week’s Wine Marketer’s Radar, we explore the fine line between value and overpricing, plus two major antitrust cases that could change how wine brands advertise and connect with customers online.

What we cover:

The U.S. ruling against Google’s ad monopoly — and what a potential breakup could mean for small brands

Meta’s high-stakes trial over Instagram and WhatsApp — and why your reliance on Instagram deserves a re-think

Gareth Turner’s brilliant breakdown of premiumisation vs alienation — and why we’re seeing brand inflation, not differentiation

Also: a new guide from 5forests for wineries who are ready to connect marketing to business outcomes: 

Download your copy of The Strategic Winery’s Guide to Modern Marketing (it’s free!).