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Google's head of news in conversation on the challenges of distributed content
As Google comes head-to-head with Facebook in the digital advertising race, Google's global head of news Richard Gingras is seeking to collaborate more closely with traditional news publishers.
His latest project is Accelerated Mobile Pages, known as 'AMP' - an open source project that aims to speed up article load times to improve user experience. It's also a move to counter the multi-billion dollar threat to news publishers posed by ad-blocking.
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By The Journalism ExplainerAs Google comes head-to-head with Facebook in the digital advertising race, Google's global head of news Richard Gingras is seeking to collaborate more closely with traditional news publishers.
His latest project is Accelerated Mobile Pages, known as 'AMP' - an open source project that aims to speed up article load times to improve user experience. It's also a move to counter the multi-billion dollar threat to news publishers posed by ad-blocking.