In this episode of One Quick Question, Pam Sanderson, Director of Account Development at Infomedia, talks about Google's latest updates and their significant impact on content strategy. Pam discusses how Google's increased focus on high-quality, original content — as well as its stance on AI-generated content — requires businesses to prioritize user experience and adhere to Google's EEAT guidelines (Experience, Expertise, Authoritativeness and Trust) to maintain and improve their search rankings.