Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android's new "iOS-like" privacy rollout and the impact on consumer tracking, Shopify's new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts -- and how an overflowing bathtub relates to GA4 July timeline.

-----
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
-----

Links from episode:

- Google's Privacy Sandbox

- New York Times "Digital Ad Quality Sucks" Article

- Checkout One Rollout Notes

- GA4 Slack Community Invite

-----

And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!