Google's Jessie Hochhalter shares the latest trends and insights into how the patient journey is evolving. She'll be discussing new ways prospective patients are using search on mobile devices to find optometrists. You will take away steps that help you "get local" and engage with more patients.

Google's Optometry Marketing Trends & How To Win Today's Patient

It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio…

Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility.

You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that. 

PS. There’s a rewind button on all of our episodes.

Business

It’s happened to everyone; you’ll be driving down the road listening to the radio when that genius idea the broadcaster says, flies in one ear and out the other. It’s almost like you didn’t even hear it, but you knew it was awesome. But to your surprise, there’s no rewind button on the radio… Although the Surefire Local Podcast might not cover news in fashion, political issues, or the more noticeable sports events coming up — but what we do cover are topics in local digital marketing that will help increase your online visibility. You need ideas on the best social media networks that will convert leads? We got it. You need some suggestions with which online directories your business needs to be present on? We got it. How about just ANY information that’s entertaining and worth listening to? Oh, you bet your bottom dollar we got that. PS. There’s a rewind button on all of our episodes.

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Google's Optometry Marketing Trends & How To Win Today's Patient

Google's Optometry Marketing Trends & How To Win Today's Patient