Blueprints in Marketing: Learning from the Classics

Google's PageRank: The Algorithm that Changed Digital Marketing


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In this riveting episode of "Blueprints in Marketing: Learning from the Classics", we journey back in time to the birth of Google's groundbreaking algorithm, PageRank. We explore how this simple idea, born in a university dorm room, revolutionised the digital marketing landscape by prioritising quality over quantity, and understanding user intent. It's a captivating tale of innovation and adaptability, packed with lessons on the power of quality content, the importance of staying abreast of industry changes, and the transformative potential of creative thinking. So tune in, and immerse yourself in the compelling story of PageRank, and its enduring legacy in the world of marketing.

This podcast was generated with the help of artificial intelligence.

Music credit: "Sunflower" by Lukrembo.

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Blueprints in Marketing: Learning from the ClassicsBy Dietmar Fischer