Google announced a new feature for its phone app called "Verified Calls" that is designed to give consumers more info when a business is calling you. When a participating business calls, it will show the consumer the company's name, branding, a small badge to show that they are verified, and the reason for why they are calling in the first place.

Insights Outline

- Smartphone Compatibility 

- Value Proposition: For Consumers and Businesses

- How the "Verified Calls" feature works & the roll out

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Dave