World War She

Goops!... I Did It Again


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This week, I’m talking about the wellness industry. How did wellness go from being run by anti-establishment hippies to RFK Jr? In this episode, I talk about Gwyneth Paltrow, Goop, raw milk, and Whole Foods.If you enjoyed this episode, leave a comment and let me know! You can find me on instagram @uzo.ogbanufe and substack uzothewizard

Works Cited: Tokumitsu, Miya. “Tell Me It’s Going to Be OK: Self-Care and Social Retreat under Neoliberalism.” The Baffler, no. 41, 2018, pp. 6–11. JSTOR, https://www.jstor.org/stable/26494523. Accessed 17 July 2025.Crispin, Jessa. “Beyond Goop and Evil: The Curious Feminist Logic of Gwyneth Paltrow’s Self-Care Empire.” The Baffler, no. 41, 2018, pp. 42–49. JSTOR, https://www.jstor.org/stable/26494530. Accessed 20 July 2025.Walsh, Bill. “America’s Evolution Toward Wellness.” Generations: Journal of the American Society on Aging, vol. 39, no. 1, 2015, pp. 23–29. JSTOR, https://www.jstor.org/stable/26556093. Accessed 20 July 2025.Mincyte, Diana. “Raw Milk, Raw Power: States of (Mis)Trust.” Gastronomica, vol. 14, no. 4, 2014, pp. 44–51. JSTOR, https://doi.org/10.1525/gfc.2014.14.4.44. Accessed 20 July 2025.



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World War SheBy Uzo and Diweni