Newspapers and other local publications are endorsing candidates as the election draws closer. Most candidates, when they do not get endorsed, like to respond right away. This is typically a bad idea because a perceived backlash against a publication can be a backlash with the voters. Expect NOT to be endorsed. And be ready with an alternative approach that can actually help you and your campaign, via the magic of search engine optimization, SEO. This is simple and this episode is short.