Tomorrow is Black Friday, one of the biggest shopping days of the year. It was once just a U.S. thing but in recent years Canada has adopted the additional day to save at retailers. David Ian Gray of retail consulting firm DIG360 has been tracking Black Friday for more than a decade and he joins Gormley to discuss how much Black Friday has expanded in Canada, how COVID changed the way we shop online, and is it just me or is Black Friday not just one day but a weeks-long event?