According to a new Dalhousie University Agri-Food Analytics lab study, 50% of Saskatchewan doesn't trust using Artificial Intelligence (AI) in the food industry. AI allows food companies to gather insights into their customers’ behaviours and anticipate changes they might make in buying. Janet Music, the Research Program Coordinator at Dalhousie University Agri-Food Analytics lab, joins Gormley to discuss why AI distrust exists in the food industry.