Our founder today may be Canadian, but she honed her craft in New York’s gritty, competitive media world. Verena Von Pfetten has worn many hats, including one at the Huffington Post in the early days of internet blogging. But it was the cannabis industry that had the creativity, the flexibility, and the culture, that ultimately caught her eye. While it started as a high end publication and continues to be so, it has developed into a sophisticated lifestyle brand for people who also smoke week. This is the story of Gossamer.

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