We are broadcasting today from the research department of the Oceanside Tattler, the easternmost tabloid in the US. In an effort to fulfill their mission statement of Promoting Social Bonds Through Gossip, they have created focus groups of some the town’s best-known tongue-waggers. Back in the laboratory, they attached electrodes to these subjects to monitor their brain activity while being exposed to juicy gossip tidbits. Let’s find out how the superior medial prefrontal cortex lights up in response to scandal, dirt, hearsay and whispers.