Brilliant branding is an investment of time, capital and know how, but does it pay off? Today we discuss the many ways a strong business brand delivers tangible returns in both the near and short term. Such benefits include...

> Higher margins due to greater perceived value

> Greater market capitalization (up to 35% more for branded companies)

> Easier recall by potential clients

> Better positioning (owning a sector of the market)

> Greater resale value when your name, town or product are not in the brand

> Easier to communicate your core essence and values with a branded name

We'll also speak with a real life Tungsten client who went through the naming process, Jeff Burnett of Triple20, a sales consultancy. He'll share the benefits he's found through having a well named brand with a compelling backstory.

Tune in today, and every Thursday, to hear successful tips, techniques and stories to further strengthen, brighten and enlighten your own brand!