Facebook, tweets, free consults, free bleaching kits, iPad giveaways all are tactics, not strategies. Strategy persists while Tactics can come and go. Your Business Strategy cannot be delegated, it must be conceived and executed from within an organization. Creating that which can not be easily copied is a hallmark of a successful strategy. New and unique offerings create a Competitive Advantage for your firm necessary to create the greatest value for your customers.

Today there is a new Strategy framework that is growing in popularity called Blue Ocean Strategy. I wish to introduce some of its Ideas here. This is an improved alternative to the intense industry competition and rivalry of Red Oceans. Blue Ocean Strategies emphasize Creating Not Competing, Creating New Market Space and Not Competing in the existing space. Again, Create don’t Compete.

Tune in here for a primer on Blue Ocean Strategy and Create, don't Compete in your markets! Your customers will thank you and so will your Bottom Line!