Two recent campaigns that prove clever beats polished every time.

This week on Got Marketing?, Mia is back with fan-favourite guest and CDM Community Manager, Lillie Brown, to unpack two standout campaigns. From a heritage gardening brand to a challenger pet food company, these campaigns couldn’t be more different but both deliver lessons in brand storytelling and cultural connection.

First up, Seasol’s “Dirty Old Secrets”, a witty, intergenerational campaign that turns a humble seaweed tonic into a cultural moment. With eccentric Aussie gardeners and cheeky storytelling, it proves even dirt can sparkle with the right creative lens.

Then, Lyka’s “The Brutal Pickup,” a hilarious Halloween-timed horror spoof about dog owners’ worst nightmare: the sloppy poo pickup. It’s bold, gross, and brilliantly clever, turning gut health into must-watch marketing.

The episode also touches on ethical marketing and the subtle but important issue of the male gaze in advertising; how even great campaigns can unintentionally reinforce outdated narratives, and why it’s on us as marketers to do better.

What you’ll take away from in this episode:

✨ How Seasol’s Dirty Old Secrets built an enduring brand platform through humour and heritage

✨ The power of intergenerational storytelling in modern campaigns

✨ Why Lyka's disruptive “Brutal Pickup” works, and how timing amplified its success

✨ When (and how) to use grossness, taboo, or discomfort in marketing without crossing the line

✨ The ethical responsibility of marketers to challenge the male gaze and go deeper in creative critique

✨ Why challenger brands must be loud, and legacy brands must defend their market leadership

✨ What Airbnb got wrong (and how not to lose your brand edge to performance marketing)

✨ How brand campaigns build long-term equity beyond the conversion cycle

Campaigns and episode mentions:

Seasol: https://www.seasol.com.au/dirty-old-secrets/

Lyka: https://lyka.com.au/

Airbnb: https://www.thedrum.com/news/airbnb-cmo-ditching-performance-marketing-big-bold-brand-campaigns

Connect with Lillie:

Website: https://www.lilliebrown.com/

Instagram: https://www.instagram.com/sexwithlillie/

LinkedIn: https://www.linkedin.com/in/lillie-brown/

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Building a purpos

This week on Got Marketing?, we’re back with a quick fire Marketing Moment — a short and punchy episode that dives into one topic worth your time. Mia is joined by fan-favourite guest and Campaign Del Mar’s Community Manager, Lillie Brown, to unpack the repositioning of iconic Australian footwear brand, Betts.

Once known for school shoes and shopping centre convenience, Betts is stepping into a new era under the creative direction of Jess Hatzis — co-founder of Frank Body and Willow & Blake. Together, they’re redefining what it means to modernise a legacy brand with deep roots and fresh ambition.

Mia and Lillie explore what makes this rebrand so strong, what smaller businesses can learn from it, and why real brand repositioning goes far beyond a new logo.

🎧 Press play if you love a brand glow-up story done right — and want to understand what repositioning really means in practice. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ What brand positioning actually is (and why it lives in your customer’s mind, not your brand book)

✨ How Betts evolved from a shopping centre staple to an elevated fashion brand

✨ Why simplifying your audience focus can grow your relevance — not shrink it

✨ The difference between a rebrand and a true repositioning

✨ The power of collaborating with entrepreneurial, culturally fluent talent (hello, Jess Hatzis)

✨ Why legacy brands lose momentum when they only hire from inside their own echo chamber

✨ Lessons for small business owners: how to see your brand clearly when you’re too close to it

Connect with Lillie Brown:

Website: https://www.lilliebrown.com/

Instagram: https://www.instagram.com/sexwithlillie/

LinkedIn: https://www.linkedin.com/in/lillie-brown/

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Building a purpose-led business that changes lives — with The Big Sister Experience

This week on Got Marketing?, Mia is joined by Kritz Sciessere, co-founder of The Big Sister Experience — a wellbeing education organisation delivering workshops on mental health, body image, and resilience to schools across Australia.

Kritz and her sister Bianca have built one of Australia’s most trusted wellbeing programs, reaching over 25,000 students and proving that doing good and making money don’t have to be mutually exclusive.

In this episode, Mia and Kritz unpack what it really takes to build a purpose-led business that lasts: how to price impact work fairly, say no to misaligned opportunities, and keep your values intact as you grow. They also explore the hidden costs of “doing good,” why following your gut in business is underrated, and how emotional storytelling can connect — without crossing into oversharing.

The big takeaway: Purpose isn’t enough — structure, sustainability, and self-awareness make it work. When you charge what you’re worth, protect your team, and stay aligned with your mission, you don’t just make an impact — you make it last.

🎧 Press play if you’re building a heart-led business, trying to balance mission with money, or simply need a reminder that you can scale without selling out. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ The difference between a social enterprise and a charity (and why Kritz and Bianca chose independence)

✨ How to price purpose-driven work without guilt or burnout

✨ The surprising marketing wins and flops of working in the education space

✨ Why storytelling works best when you’ve processed the lesson — not while you’re still living it

✨ How to balance heart, hustle, and human impact in a crowded wellbeing market

✨ The role of intuition in marketing and partnerships — and when to trust your gut

✨ How The Big Sister Experience keeps its brand authentic and evolving while staying true to its mission

Connect with Kritz:

Website: https://www.bigsisterexp.com/professional-learning-for-educators

Instagram: https://www.instagram.com/bigsisterexperience/#

LinkedIn: https://www.linkedin.com/in/kritz-sciessere-0030611b1/?originalSubdomain=au

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Jack of all trades? Good. Here’s how to make it sell.

This week on Got Marketing?, Mia is joined by long-time biz friend Nataleigh Elzein (Fractional General Manager & founder of Pinch Studios) for a candid, practical conversation about the power of being a generalist in small business.

Generalist has become a “dirty word,” but when you’re building a business, being able to do a lot reasonably well is often the difference between staying afloat and falling behind. Mia and Nat unpack clear definitions of generalist vs specialist, how to position each role, and why language—not labels—is usually the real problem.

They also dive into LinkedIn: why it scares people, how to show up as a multi-hyphenate without confusing your audience, and the proactive habits that actually lead to clients, press, and partnerships.

The big takeaway: You don’t have to be everything to everyone—but you do need to be clear. Package your value, use language people understand, and be proactive (especially on LinkedIn). Generalists create momentum; specialists compound it.

🎧 Press play if you’re wrestling with your positioning, deciding whether to niche, or want a simple LinkedIn playbook that leads to real conversations—and real work. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ A clear, modern definition of generalist vs specialist (and why both matter)

✨ How to package a generalist skillset into a specific, memorable offer

✨ The role of language: why positioning beats labels (e.g., “fractional GM,” “campaigns”)

✨ When to niche vs when to keep your offer broad (and how team design affects that choice)

✨ Why “always-on” agility is a generalist advantage in small business

✨ A simple method to listen to clients and refine your positioning

✨ How to show up on LinkedIn as a multi-hyphenate without confusing people

✨ The proactive outreach moves that turn comments into DMs, and DMs into clients

✨ A refreshing reframe of inbound (it’s not “post and pray”)

✨ A nudge to be brave: make the ask, start the conversation, build the relationship     

Connect with Nataleigh:

Website: https://www.pinchstudios.com.au/

Instagram: https://www.instagram.com/pinchstudios.au/

LinkedIn: https://www.linkedin.com/in/nataleigh-elzein/

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Every great brand has a campaign story. Here’s ours.

This week on Got Marketing?, Mia takes us behind the scenes of every major Campaign Del Mar campaign, from the very first $2.49 Instagram series to the cinematic productions that defined the brand. After six years, seven headline campaigns, and countless mini ones in between, Mia unpacks the creative process, lessons learned, and the long-term impact each campaign had on building trust, visibility, and authority.

You’ll hear how Lessons in Falling turned vulnerability into connection, how The Gurus We Deserve cemented Campaign Del Mar’s brand identity, why Make Marketing Great Again reframed what a “campaign” really is, and how more recent campaigns like Takeoff With Us and In Good Company became powerful community-building tools.

The big takeaway is that campaigns aren’t just for big brands, they’re for all brands ready to create momentum, credibility, and growth.

🎧 Press play if you want to see what consistent, creative brand building looks like over time — and how to start your own anthology of campaigns that move your business forward. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ Why every small business should invest in at least one “big” brand campaign each year

✨ How to name, theme, and structure campaigns that become business assets

✨ The difference between always-on marketing and campaign marketing

✨ What makes storytelling and vulnerability your most powerful creative tools

✨ How to create standout visuals on any budget (and make them work for years)

✨ Lessons from six years of campaigns — from $2.49 to $15,000 productions

✨ How to leverage campaign content long after launch day

✨ The mindset shift that separates hobby marketing from brand building

Mentioned in this episode:

Lessons in Falling — read the seven-part series here

The Gurus We Deserve 

Make Marketing Great Again 

Takeoff With Us 

In Good Company 

Campaigns for Social Impact panel featuring Verve Super, Boody, Heaps Normal & Impact Business School

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Beyond the marketing: Mia unfiltered (the first of many @Stef Hanson?)

This week on Got Marketing?, we’re flipping the script as Stef Hanson interviews Mia Fileman.

Instead of the usual practical marketing deep-dive, Mia gets personal, opening up about the beliefs, values, and the convictions that shape the way she does business.

In a raw, wide-ranging conversation with Creative Director and friend, Stef, Mia explores the moments that shaped her as a marketer and business owner, from her love of food and hosting as a form of nurturing, to her refusal to use fear and shame as sales tactics, even when shortcuts would be easier. She also unpacks why she relishes intellectual debate, the misconceptions people have about her directness, and how she balances bold opinions with deep care for her clients and community.

The big takeaway is that good marketing isn’t just strategy and tactics, it’s about who you are and how you show up. When you lead with honesty, generosity, and strong convictions, you build more than a business. You build trust.

🎧 Press play if you’re curious about the person behind the strategies, or if you’re craving a candid conversation about the human side of marketing and business. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ Why Mia believes in “doing it harder” with honesty and transparency instead of cheap sales tricks

✨ What people see versus the real Mia; she’s not as much of a “mean girl” as she will have you believe

✨ How food and nurturing are her love language, even in business

✨ Why intellectual debate is her idea of joy and how it fuels her approach to marketing

✨ The role of vulnerability in building trust with an audience

✨ Why consistency and conviction matter more than polish or perfection

Connect with Stef:

Website: https://www.stefhansonproductions.com/

Instagram: https://www.instagram.com/stefhansonproductions/

LinkedIn: https://www.linkedin.com/in/stef-hanson-62a63574/edit/forms/next-action/after-connect-update-profile/

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Why most podcasts fail (and how to make yours last)

This week on Got Marketing?, Mia gets real about podcasting — one of the hardest, most time-consuming, and draining parts of running a small business… but also one of the most rewarding.

To unpack both the challenges and the potential of podcasting, Mia is joined by podcast partner Laura McRae, who helps established business owners grow their audience, build authority, and finally get their podcast working for their business.

Together, they dive into why so many podcasts fizzle out after 10 episodes, how to carve out a niche in a crowded space, and why audio still outperforms video for many small business owners. Laura shares her journey from virtual assistant to podcast specialist, her favourite tools for cash-strapped beginners, and why success is about far more than downloads.

The big takeaway? Podcasting is a long-game strategy. If you want quick ROI, it’s not for you. But if you stick with it, podcasting can deliver lasting brand authority, unexpected opportunities, and content that fuels your marketing ecosystem for years to come.

🎧 Press play if you’ve ever wondered whether podcasting is worth the effort, or if you want practical tips to grow (or start) your show with less stress and more strategy. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ Why most podcasts don’t make it past 10 episodes

✨ How to define your “why” and your ideal listener before you launch

✨ The easiest way to niche your podcast (hint: your unique method is the differentiator)

✨ Why video podcasts can hold you back — and when audio is enough

✨ The key metrics to track (beyond downloads)

✨ Smart repurposing tactics to get more mileage from every episode

✨ Tools and tips for recording and editing on a budget

✨ Why podcasting is a long-game strategy — and the unexpected wins along the way

Mentioned in this episode:

Ripple Festival 

Australian Podcast Collaborative Facebook Group

Riverside, Zoom & Audacity (tools mentioned for recording/editing)

Grow the Show (podcast)

Connect with Laura:

Website: https://podcastsupportservices.com.au/about/

Instagram: https://www.instagram.com/podcast.support.services/?hl=en 

LinkedIn: https://www.linkedin.com/in/laurajmcrae

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

How to write emails people actually read (and reply to)

This week on Got Marketing?, Mia lifts the curtain on one of Campaign Del Mar’s most powerful marketing tools, email.

After three years of sending a weekly email to her audience, Mia has learned exactly what makes people open, click, reply, and buy. In this episode, she shares the five best-performing emails sent, why they worked, and what they have in common, plus, the patterns and mindset shifts that transformed her from reluctant beginner to skilled email marketer.

Along the way, Mia unpacks why replies matter more than clicks, why vulnerability outperforms polish, and how to build consistency into your creative process so your audience starts looking forward to your emails like clockwork.

The big takeaway? Consistency compounds. The more you write, the sharper your emails become, and the deeper your audience connection grows.

🎧 Press play if you want to sharpen your own email marketing skills, spark more replies from your audience week after week. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ The real metrics that matter (and why open rates are unreliable)

✨ How replies create deeper connection, and more conversions

✨ Why vulnerability and honesty make your emails unforgettable

✨ How to write emails people can’t help but respond to

✨ The storytelling tricks that make your content stick

✨ Why strong opinions are more powerful than generic tips

✨ How to build the habit and creative conditions for better writing

✨ The power of consistency in training your audience to open

Want to read our top five emails? Sign up at the bottom of this page
to get them — and discover what that infamous 1-star review said, why “revenge” led to record clicks, and more. 

Mentioned in this episode:

Join Campaign Del Mar’s weekly roundup 

Nail Your Email Marketing Strategy (online program)

Ripple Festival (raffle entry with ticket purchase before Sept 21)

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

What it really takes to build a 30k-strong community (without the cult vibes)

This week on Got Marketing?, Mia sits down with Verity Hare, founder of TradieWives — a 30,000-strong community for wives and partners in the trades — to talk about what it actually takes to build a safe, high-trust community in a noisy, performative internet. From bringing a relationship counsellor into the group (yes, really) to unapologetically strict moderation, Verity shares the systems, boundaries and heart that make Tradie Wives a rare gem: supportive, useful, and sustainable.

You’ll also hear the behind-the-scenes of growing a free Facebook group into a values-led business (memberships, partners, directory, conference) without breaking trust — plus some very real talk about event season nerves ahead of Ripple Festival and the Squarespace Tradie Panel.

🎧 Press play if you’re building community as a growth strategy — or you’re craving one that isn’t synthetic, salesy, or culty. DM us anytime, or leave a review if you found it valuable.

What you’ll takeaway from in this episode: 

✨ Why Tradie Wives has a relationship counsellor — and how personal dynamics at home spill into the business

✨ Boundaries build belonging: the fast-block rule that keeps 30k members feeling safe (no second chances)

✨ From free group to business model: memberships, partner support, a public directory, and an annual conference

✨ Event lessons: what actually goes wrong (and why your audience won’t notice)

✨ SOPs that save your sanity: approvals, moderation, conflict pathways, and choosing the right tools

✨ When not to help: why resentment is your cue to outsource the “in the business” work

✨ Niche right: serve a clear community (tradie partners) with trust, safety, and ruthless alignment

✨ Mental health in the trades: why talking openly matters — and how community makes space for it

Mentioned in this episode:

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Connect with Verity Hare:

Website: https://tradiewives.com.au/

Instagram: https://www.instagram.com/TradieWives/#

Facebook: https://www.facebook.com/groups/TradieWives/

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.

Retention doesn’t need to be complicated but it does need to be consistent.

It’s been a hot minute since we’ve had a Marketing Moment on the pod, but this week calls for one.

Inside Marketing Circle, Community Manager Lillie Brown recently facilitated a brainstorm about customer retention strategies. Mia realised she had the perfect story to share: 💐 It involves a cold call, a bouquet of Birds of Paradise, and one real estate agent who has stayed top of mind for 11 years with a single two-minute ritual.

Mia also shares how she prioritises retention in her own business, why it’s her number one objective, and why making it easy to leave is exactly what makes members want to stay.

🎧 Press play if you’ve been so focused on finding new customers that you’ve forgotten about the ones you already have. We’d love to hear from you. DM us anytime, or leave a review if you found it valuable.

What you’ll take away from in this episode: 

✨ A real-world example of customer retention that proves the power of small, consistent touch points

✨ Why it’s cheaper and easier to retain customers than to chase new ones

✨ How Mia structures her week around retention priorities first

✨ The philosophy behind Marketing Circle’s flexible, cancel-anytime model

✨ A prompt to reflect on what you’re actively doing to re-energise your lapsed customers 

Mentioned in this episode:

Connect with Mia:

Connect with Mia on LinkedIn

Follow got marketing? on Instagram

Get the backstage pass to Got Marketing? on Substack.

The ideal companion to the show and place to share your thoughts about the Got Marketing? podcast episodes.

Ask me anything

We will have dedicated episodes where Mia answers your questions. Submit questions here: Got Marketing Podcast or send us a DM. 

🎷 Ripple Festival Nov 12 & 13, Grazeland, Melbourne: see you there?

Ripple Festival is where music, art, comedy, and small business collide. Because creativity isn’t just for artists, and strategy isn’t just for boardrooms.

Tickets are on sale now. Visit RippleFestival.au for details

👩‍💻 Mia and the Campaign Del Mar team use and love Kajabi; it powers our whole business. Try it free for 30 days with Mia's exclusive link.

Still here?

Give us feedback

Marketing Circle

Download the Focus Framework to learn where to focus your marketing efforts based on your stage of business, individually for product and service-based brands.