Based out of Gothenburg, Sweden, Patrick Arnesson is the CEO and Cofounder of Football Addicts a mobile app development company focused on Football. Patrick and his team bootstrapped their first app, Forza Football, to 7 million total users with 3 million daily active users without ever taking in any outside investment. He is now partnered with some of the biggest brands in football including both Adidas and Nike. On this episode we discuss why not to take investment from VC's, getting millions of users with no funding, and Gothenburg's startup scene.