With mobile is growing faster than all other digital advertising formats in the U.S. and spending to top nearly 42 billion dollars in 2018 the race is on to mobilize marketing campaigns and loyalty programs in order to reach a growing class of mobile-first users. The hosts welcome Jeff Hasen, career author, sought-after speaker and President of the mobile consultancy Gotta Mobilize, who shares practical advice and actionable insights around a hot topics ranging from contextual relevance and personal privacy, to marketing automation and where marketers have to apply a more 'personal' touch.

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