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In this episode, John Mason joins Mark Banicevich to unpack the fast-changing world of visual learning — and what it means for today’s directors. With attention spans shrinking and Gen Z and Gen Alpha now dominating many workforces, John explains why short, authentic, phone-shot videos are transforming how organisations share knowledge. They discuss why corporate-style training is dying, how peer-to-peer clips can solve problems overnight, and why boards should rethink how they communicate and learn. From AI-ready content libraries to practical tips for building thousands of bite-sized videos, this conversation shows how modern learning can lift performance at every level of the organisation.
John Mason is the Founder & Learning Activist for Sideways. He is a specialist in systemic organisational development, leveraging technology to enhance organisational effectiveness. He advocates for a fundamental shift in corporate systems, moving away from outdated, top-down approaches. The core philosophy is that knowledge needs to be liberated, not managed, a vital concept for modern governance.
John’s work, which includes founding Vidleos (2013-2022) and Sideways (since 2022), focuses on making workplace learning spontaneous and continuous. By championing a Knowledge Sharing Platform, Sideways acts like an organisation’s brain, democratising access to all the "smarts" in one place. This approach plugs knowledge gaps, improves productivity, and simultaneously enhances organisational consistency. This commitment to peer-to-peer visual learning fosters businesses to become true learning organisations. 
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