In this episode of Founders, Future, with host Ammar Elm, we sit down with Maurice Lauriano, founder of Got Goals LLC, a consulting firm helping education-focused businesses and EdTech companies navigate the complex world of government procurement. Maurice shares his unique journey from managing a $44M school budget to becoming a "revenue superhero" for underrepresented entrepreneurs, revealing how his insider knowledge helps clients secure lucrative contracts—often after years of bureaucratic hurdles. He breaks down his high-touch coaching model ($3K/month for 6 months) and why most small businesses fail to leverage certifications like MWBE (Minority/Women-Owned Business Enterprise) without expert guidance.

Maurice opens up about the challenges of scaling his niche consultancy, from identifying ideal clients (angel investors and revenue-ready EdTech founders) to shortening his 4-8 month sales cycle. He also shares unconventional growth tactics, like his "20 videos in 20 days" content strategy and peer referral system, while emphasizing the cultural barriers Black male consultants face in the education space. For founders struggling with government sales or long sales cycles, Maurice’s blend of institutional knowledge and entrepreneurial hustle offers a masterclass in patience, positioning, and strategic networking