On the latest episode of Attention Retention, Ivy Posada - VP of Human Resources, Sergey Bort - VP of Marketing & Strategy, Karl Brazaitis -Director of Customer Service, Retention, and Quality joins Jackie McManus, CEO and founder of KJ Media.

Together, they discuss:

• Transparency is crucial in attracting and retaining drivers. Openness about pay, expectations, and company values builds trust. 
• Tailored recruitment strategies based on demographic preferences and feedback enhance effectiveness. 
• Selective hiring aligned with company values improves driver retention rates significantly. 
• Ongoing communication and support throughout the onboarding process and beyond are critical for driver satisfaction and retention.
• Promoting unique aspects of recruitment and retention efforts can attract drivers who value those qualities. 
• Creating a positive, supportive environment includes initiatives like driver liaison managers, mentorship programs, and driver advisory boards. 
• Recognition of driver achievements through virtual trophies and physical accolades fosters a culture of appreciation. 
• Using drivers in marketing efforts enhances brand authenticity and appeal.

Learn more about Ivy, Sergey, and GP Transco below:

• Guest LinkedIn: Ivy Posada - https://www.linkedin.com/in/ivyposada/
• Sergey Bort- https://www.linkedin.com/in/sergeybort/
• Company Linkedin: https://www.linkedin.com/company/gp-transportation-inc-/
• Website: https://www.gptransco.com/
• Careers Page: https://www.gptransco.com/best-truck-driving-jobs

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