We sat down with Jamie Gutfreund, Global CMO of Wunderman Thompson, to talk about the future of marketing as she sees it. Jamie shared some key insights with case studies as diverse as Fortnite and Chance the Rapper, about how tomorrow's best marketing initiatives will be integrated and unsiloed, an elegant partnership between data and creative. They will seek to change and adapt to fit customers' changing needs, pursuing "wantedness" and community rather than the myth of the customer with undying loyalty.