As customers move to the cloud and become more agile, their expectations around the speed and efficiency of software procurement and fulfillment are increasing as a result. Consulting partners that deliver advisory, professional, and managed services to customers need to be able to purchase and deploy the required software solutions in days, not weeks. In this session, we explore how the software channel is evolving, including the economic and business forces that are creating change. This session benefits business leaders at Consulting Partners and ISVs, both partners new to AWS and existing partners, who will learn about AWS Marketplace's unique approach to enabling this evolution.