OpenAI promised a giant leap forward with GPT-5, but after a week of testing, it feels more like baby steps. Instead of revolutionizing AI, this update has left power users frustrated, marketers scratching their heads, and OpenAI backpedaling on some big changes.

In this episode, I unpack what happened, why GPT-5 didn’t deliver the “wow” moment we were told to expect, and why this slower pace of AI progress might actually be a good thing for your career. This isn’t just about AI performance; it’s about understanding your audience, managing expectations, and delivering consistent results.

In this episode, I cover:

• Why GPT-5 feels more like an upgrade than a breakthrough
• How OpenAI misread its most loyal users (and paid the price)
• The Apple iPhone analogy - when listening to your customers matters more than chasing “thinner” or “faster”
• Why consistency is still king in marketing, even in the AI era
• How marketers can build on AI tools to get reliable outputs
• Why slower AI evolution might be the best news for your job security

AI may not be taking over tomorrow, but it’s still changing the game. Here’s how to adapt, stay relevant, and get ahead without getting lost in the hype.

Do you have a question or just need to vent about your marketing frustrations? Send it to [email protected], and I might just answer it in a future episode.

FRUSTRATED BY YOUR MARKETING? is hosted by Jim DeMicco and presented by SkyeLine Studio.

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