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Grab Your Audience Immediately And Effectively – with Adam Collins
Adam Collins’ focus is on helping businesses achieve a tangible return on investments through integrating marketing and design. As the director of CurrantWeb, Adam has a vast experience and knowledge of both web and digital marketing that has been acquired over many years.
Adam joins Traci today to give you some really practical advice about how, and why, you should make your website your base of operations.
KEY TAKEAWAYS
With the rise of DIY website builders such as Wix and Squarespace, web designers have found themselves increasingly having to haggle with customers, who are often short of funds at the beginning of their journey. This subsequently leads to web designers undercutting themselves in order to compete, and ultimately cut corners.
There is a real underestimation of what a website is. It’s not just a static page, but a collection of operations and systems behind the scenes, too.
The problem with using social media as your base of operations, is that you’re never fully in control. You don’t have any control over algorithms, and you can never plan for costs as you are subject to any price rises imposed there.
When designing your website, make sure you do it for the customer, and not for yourself. Profile your audience, ask them questions, and design with them in mind.
You need to grab your audience’s attention within three seconds, when it comes to your website. Make sure your call to action is instant and powerful, and get those people converting!
Marketing your website is equally as important as creating your website. you could have the best website in the world, but it’s no good if people don’t know about it.
BEST MOMENTS
‘We wanted to make a product that fits in-between DIY website builders and bespoke’
‘It’s about taking control’
‘Your website is only as good as the purpose for which it is designed’
‘We don’t have a red button!’
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
CurrantWeb - https://www.currantweb.co.uk
Adam Collins LinkedIn - https://www.linkedin.com/in/adam-collins-uk/?originalSubdomain=uk
Facebook: https://www.facebook.com/adamcollinsuk
Call Adam on 02476552222
ABOUT THE GUEST
After years of helping small business' achieve countless successes online, Adam knows the exact strategies to implement to help a business thrive online.
Adam's focus is on helping businesses achieve a tangible return on their investment through integrates marketing & design.
As the director of CurrantWeb, Adam has vast experience & knowledge of both web & digital marketing that has been acquired over many years.
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me
to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.
View all episodes
By Traci CorneliusAdam Collins’ focus is on helping businesses achieve a tangible return on investments through integrating marketing and design. As the director of CurrantWeb, Adam has a vast experience and knowledge of both web and digital marketing that has been acquired over many years.
Adam joins Traci today to give you some really practical advice about how, and why, you should make your website your base of operations.
KEY TAKEAWAYS
With the rise of DIY website builders such as Wix and Squarespace, web designers have found themselves increasingly having to haggle with customers, who are often short of funds at the beginning of their journey. This subsequently leads to web designers undercutting themselves in order to compete, and ultimately cut corners.
There is a real underestimation of what a website is. It’s not just a static page, but a collection of operations and systems behind the scenes, too.
The problem with using social media as your base of operations, is that you’re never fully in control. You don’t have any control over algorithms, and you can never plan for costs as you are subject to any price rises imposed there.
When designing your website, make sure you do it for the customer, and not for yourself. Profile your audience, ask them questions, and design with them in mind.
You need to grab your audience’s attention within three seconds, when it comes to your website. Make sure your call to action is instant and powerful, and get those people converting!
Marketing your website is equally as important as creating your website. you could have the best website in the world, but it’s no good if people don’t know about it.
BEST MOMENTS
‘We wanted to make a product that fits in-between DIY website builders and bespoke’
‘It’s about taking control’
‘Your website is only as good as the purpose for which it is designed’
‘We don’t have a red button!’
VALUABLE RESOURCES
Women Rockin Business Podcast
Traci’s Website
CurrantWeb - https://www.currantweb.co.uk
Adam Collins LinkedIn - https://www.linkedin.com/in/adam-collins-uk/?originalSubdomain=uk
Facebook: https://www.facebook.com/adamcollinsuk
Call Adam on 02476552222
ABOUT THE GUEST
After years of helping small business' achieve countless successes online, Adam knows the exact strategies to implement to help a business thrive online.
Adam's focus is on helping businesses achieve a tangible return on their investment through integrates marketing & design.
As the director of CurrantWeb, Adam has vast experience & knowledge of both web & digital marketing that has been acquired over many years.
ABOUT THE HOST
Traci Cornelius is a Speaker, Business Coach, Mindset Coach and mum to five Girls.
Like many, Traci’s story is not really a succinct one. It is long with many twists and turns (which is like business and life itself!).
"Many of the twists and turns have helped me
to learn, to grow and to become a successful entrepreneur."
On a professional level, she runs many businesses. On a personal level, she is a Mum to five wonderful, adorable, courageous, independent and challenging girls.
“I discovered exactly where I had gone wrong in my previous businesses. Everything I had been through, the good the bad and the ugly started to come together into the best discovery of all the “5 Power Principles”
I implemented them, first in my business and then in others and so they then became the “5 Power Principles” that other people wanted to know about!”
–Traci Cornelius
When it comes to starting and scaling your business, whilst juggling family responsibilities and taming your mind monkeys, Traci is your go-to-gal!
CONTACT METHOD
Facebook: https://www.facebook.com/TraciCornelius22
Facebook: https://www.facebook.com/WomenRockinBusiness
Instagram: https://www.instagram.com/TraciCornelius
Instagram: https://www.instagram.com/WomenRockinBusiness
Official website: https://tracicornelius.com
See omnystudio.com/listener for privacy information.