How do you create opportunity in times of hardship and struggle? Grace Brennan, creator of the Buy From the Bush campaign, provides insights into how businesses and brands can identify emerging needs out of the COVID-19 crisis and pivot their businesses accordingly. In times of challenge, social distancing and uncertainty, Grace shares the importance of tapping into online communities, supporting those in need, and finding ways to keep your spirits high. 

In this chat we covered:  

• How Grace has drawn on startup methodology to help design the Buy From the Bush campaign  
• How the campaign gained traction so quickly, and the content strategies she employed to get cut through  
• The importance of having a unique brand voice, and how to be authentic in times of crisis 
• Finding the opportunities by focusing on the needs that are emerging within your consumer base 
• How she’s planning on monetising the campaign 

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