In this episode, Sarah sits down with Grace Howland, founder of Evoquer, to explore her unconventional leap from the world of private equity to the art of fragrance creation. Grace opens up about the inspiration behind Evoquer, the time she spent developing the brand, and the deeply personal process of translating memory and emotion into modern, wearable fragrances. She offers a transparent look at the realities of entrepreneurship from walking away from a prestigious career path to navigating self-doubt, building a product-based business from scratch, and learning to trust her own creative instincts.

Listeners will hear how Grace blends structure with artistry, how she defines success on her own terms, and why fragrance can be one of the most intimate forms of self-expression. This conversation is an honest, empowering reminder that it’s never too late to pivot, pursue your curiosity, and create something that feels true.