BHN editor Eloise Hanson speaks to Graham Pope, VP of international sales for hospitality at Cvent, about the impact of staff shortages on event management, the shift towards digitalisation, and practical steps for hoteliers to improve sales and operational efficiencies.

Cvent CONNECT Europe brings together event planners, marketers, destinations, and venues to discuss where our industry stands today and where we’re headed tomorrow. Grab your tickets and learn more here https://www.cvent.com/uk/cvent-connect.