Robert and Maria are the co-founders of Gramercy Atelier, a design house in New York City. Robert handles the business, and Maria creates stunning bespoke special occasion dresses for customers all over the U.S.

Although the couple has a steady flow of leads looking for the perfect dress, they’re having trouble getting them to commit to a consultation. In this episode, our team uncovers ways to encourage more leads to book that first phone call.

Shoestring is produced by SimpleTexting, a Sinch company. Learn more at SimpleTexting.com. Does your small business need marketing help? Text us at (954) 419-3657.

Here’s the full presentation of ideas we shared with Robert. (Warning: spoilers!)