Mattias Ribbing is a Swedish author, lecturer, and Grandmaster of Memory. I had the pleasure of meeting him at the 2016 Bulletproof Conference and was blown away by his highly effective methods and positive attitude. Contrary to what most people would assume, Mattias isn't a savant and wasn’t born with extraordinary cognitive skills. He had average grades at school and struggled to remember what he had studied like almost everyone else. It wasn’t until he was 29 that he developed his impressive ability to remember. The secret, he discovered, was thinking in images. Listen to the conversation to find out more about how to make new words stick through the power of mental images. 

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